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  • Gabrielle Meredith-Elsworth

Viva la Baby Pink Revolution


It’s time we admit that baby pink has been misunderstood and come together to appreciate its joyous revival.

For the best part of a decade, having an unpopular opinion of the colour baby pink has been the status quo. I hold my hands up and confess my previous membership in this popular, yet so cynical, group. It is not, however, without justification. Along with its counterpart baby blue, baby pink is the torchbearer of outdated gender stereotypes. It is at the forefront of these constructed gender expectations, dictating what girls can or cannot like, from clothes to toys to even stationery (pastel coloured bic biros ‘for her’ just in case our delicate hands cannot handle, heaven forbid, a pen for boys). I know I won’t be alone in begging for a wholly pink bedroom to only grow out of it a mere two years later and be stuck with it for the rest of my angst teenage years. In summary, it suffers from a pretty tainted reputation. This all being said, the colour has been slowly creeping into popular culture for a couple of years. Drake acknowledged the pink aesthetic in his video for the long-reigning ‘Hotline Bling’, whilst Nicola Sturgeon channelled the colour through magenta based power dressing in both dress and suit-form. Even the surge of the colour in menswear, on catwalks and on the high street alike, got us thinking; is it our opinion of baby pink and not the colour itself that is outdated? Most interestingly, we are witnessing an increase in the use of baby pink across the feminist movement. You only have to do a quick search on Pinterest to find your next female-empowering slogan, set to a baby pink background.

The internet has given a platform for feminist artwork to be widely shared, with a plethora of examples using baby pink and other elements that have previously held rather negative connotations as too ‘girly’ to express support for gender equality. Such examples include cute accessories like pins and keryings by Sugarbones and beautiful embroidery pieces. Even the symbol of the Women’s March on Washington in January earlier this year was the pink pussy hat, worn by marchers from all walks of life. We are clearly amidst a baby pink revolution and its front runners are fighting against the long-reigning monarchy of rigid gender expectations.What was once used to epitomise gender roles is now challenging these exact stereotypes with a powerful message coming through: being feminine and a feminist are not mutually exclusive.

You can be girly yet strong, you can be masculine yet sensitive, and nothing, especially not constructed opinions about a colour should inhibit this. It’s time to go forth and enjoy this baby pink renaissance.

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